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GTA 6 Pre-Orders Reach $260 Million in First Week

Score 3.1/10 · 7 sources · July 17, 2026
GTA 6 Pre-Orders Reach $260 Million in First Week

Grand Theft Auto 6 generated approximately $260 million in digital pre-orders during the last week of June, according to data from market research firm Newzoo. Of that total, $180 million came from the United States and five European markets. The game, developed by Rockstar Games, is one of the most anticipated titles in video game history, following the massive success of GTA 5, which has sold over 190 million copies since its 2013 release. The pre-order campaign began in late June, and the game is expected to launch in 2025. No official statement from Rockstar or its parent company Take-Two Interactive has been released regarding the figures.

Global Impact

Economically, the pre-order success of GTA 6 will significantly boost Take-Two's revenue and earnings, likely leading to a positive stock reaction and increased investor confidence in the gaming industry. Socially, the game's release will drive a cultural event, with millions of players worldwide engaging in the virtual world, potentially influencing trends in gaming, streaming, and esports.