GTA 6 Sets Record with $180 Million in First-Week Pre-Order Sales

Grand Theft Auto VI (GTA 6) has set a new record for the strongest first-week pre-order campaign in video game history, according to data from Newzoo. The game generated approximately $180 million in digital pre-order sales across the United States and the five largest European markets (United Kingdom, Germany, France, Spain, and Italy) in its first week. This milestone underscores the immense anticipation for the next installment in Rockstar Games' blockbuster franchise. The figure represents only digital pre-orders from select regions, suggesting total global pre-orders are significantly higher. The game is expected to launch in 2025 for PlayStation 5 and Xbox Series X/S. The record-breaking performance highlights the enduring commercial power of the GTA series, which has sold over 400 million units lifetime.

Global Impact

Economically, the $180 million first-week pre-order figure (from just two regions) points to a multi-billion-dollar launch event, boosting Take-Two's revenue and potentially lifting the broader gaming industry's growth narrative. Socially, the game's release will dominate gaming culture and media for weeks, driving engagement on platforms like Twitch and YouTube.