iPhone Fold could help raise average foldable phone prices by 18%, per report

A Counterpoint Research report predicts that Apple's anticipated entry into the foldable smartphone market, likely with an 'iPhone Fold' model, will contribute to an 18% increase in the average selling price of foldable phones in 2026. The report attributes the price rise to Apple's premium pricing strategy and the overall market shift toward higher-end foldable devices. Apple has not officially confirmed the product, but industry analysts expect a launch within the next two years. The foldable market has seen steady growth, with Samsung and Huawei currently dominating. The price increase reflects both Apple's brand premium and the higher cost of foldable display and hinge technologies.

Global Impact

Economically, Apple's entry will intensify competition in the premium smartphone segment, pressuring Samsung and Huawei to accelerate innovation or cut prices. Technologically, it will drive further investment in foldable display durability and hinge mechanisms, benefiting suppliers in South Korea and China.