Apple to launch 5 new iPhone models to gain market share amid memory crunch

Apple is reportedly planning to launch at least five new iPhone models in the second half of 2025 and first half of 2027, including a larger volume of folding handsets than previously expected. The move aims to boost market share amid a global memory chip shortage that has constrained production. The report originates from Taipei, citing supply chain sources. Apple's aggressive product expansion comes as competitors like Samsung and Xiaomi also ramp up foldable offerings. The memory crunch, driven by high demand for AI and data center chips, has forced Apple to secure alternative supply agreements. No official statement from Apple has been released.

Global Impact

Economically, Apple's push could accelerate foldable smartphone adoption, reshaping the $500B+ handset market. Technologically, the move pressures rivals to innovate faster on display and hinge durability.