Google Tests Gemini 'Call for Me' Feature on Pixel 11

Google is testing a new Gemini feature called Call for Me that lets the AI assistant place phone calls to businesses on behalf of users, according to reports from TechCrunch, Techmeme, XDA Developers, and Phandroid. The feature is initially limited to Pixel 11 series users in the United States who have a Gemini subscription, and it is described as experimental. Call for Me is designed to handle tasks like sitting on hold and talking to shops, effectively automating calls that users would rather avoid. The reports characterize the feature as giving robocalls a new meaning, with Gemini acting as an agent for the user. Separately, 9to5Google reported that Google has confirmed its Gemini 4 flagship AI model is nearing release and is coming as soon as possible, though it is unclear whether that is directly tied to the Call for Me test. No official Google statement was included in the available material, and pricing or broader availability details were not provided.

Global Impact

Technologically, Call for Me represents a step toward mainstream AI agents that act autonomously on behalf of users, which could accelerate similar offerings from competitors and raise new questions around consent, privacy, and telecom regulation. Economically, it could reduce consumer time spent on hold but also disrupt call center operations and automated phone systems, forcing businesses to adapt.