Trump Super PAC to Spend $10 Million on Texas Senate Race

MAGA Inc., a super PAC aligned with former President Donald Trump, announced a $10 million television and digital advertising campaign in the Texas Senate race, according to a financial filing. This marks the group's first general election spending of the 2026 cycle. The funds are intended to boost Republican nominee Ken Paxton, the state's attorney general, who faces a competitive challenge. The ad buy signals a major national investment in a key statewide contest, reflecting Trump's continued influence over Republican primaries and general election strategy. The filing did not specify the exact timing or markets for the ads, but the scale suggests a focus on major Texas media markets. This development comes as Texas remains a Republican stronghold, though demographic shifts have made some statewide races more competitive in recent cycles.

Global Impact

Politically, this spending underscores the nationalization of state-level races and Trump's enduring sway over the Republican Party's electoral machinery, which could shape the Senate's balance of power and legislative agenda. Economically, the ad buy will inject millions into Texas media and digital advertising markets, benefiting local broadcasters and platforms.